Do you need to collect certain information from your attendees to ensure your event runs smoothly? In addition to asking questions when booking, you can obtain this information from the e-ticket. Read this article to learn more about this feature.
What Is E-Ticket Activation?
The e-ticket activation process is designed for your convenience. You can add a form to the e-ticket to obtain additional information about your attendees. Each attendee must complete this form to activate their ticket and validate it at the event's entrance.
The ticket can only be validated at the entrance once the attendee completes the form. As long as the form has not been filled, a padlock symbol blocks the ticket's QR code.
This step ensures you have all the data needed before your event begins.
You have full control over the questions you ask. You can select the questions at your discretion and make each question mandatory or optional, depending on your needs.
How Do I Configure The E-Ticket Activation Form?
Create Questions
In the left-hand menu of the management tool, click on Settings, then on Custom Questions.
Create the questions you want to ask your attendees. You don't know how to do it? Click on the button below for instructions:
Link Personalized Questions to Your Event
Open the My Events module via the left-hand menu. Select the event you wish to modify.
Click on the Form tab for your event.
In the Attendee data section, you'll find a list of all the custom questions you've created and the generic questions the platform uses by default to obtain the buyer's data.
Put a checkmark next to the questions you'd like to ask your attendees.
A rate selection window will appear on the screen if your event has several rates set up. Put a checkmark next to the rates for which you wish to ask the question in the ticket activation form.
For instance, you could ask specific questions for general admission tickets and other questions for V.I.P. section tickets.
If you want to add a question to all rates, click the All button in the top left-hand corner of the rate selection window.
If you no longer wish to ask the question, you can simply click the 'None' button. This will remove the question from the Ticket activation form.
Save and, if needed, repeat the process with any further questions to be added to the ticket activation form.
Link Rates to Questions
You can change the rates associated with a question at any time.
To do so :
Return to your event’s Form tab. Beside your question, click on the information in the Rates column;
Modify the rates associated with your customized question. Save when finished.
Configure Advanced Settings
Click the gear icon at the right of each custom question to open the advanced settings window.
Data Entry
Field | Choice | Result |
Level | For each attendee Once for the order | The question is asked to all ticket holders. The question is asked to the buyer during the transaction. |
Online Order | Yes
No | This question appears in the ticket purchase form on our online ticketing platform. This question does not appear in the ticket purchase form on our online ticketing platform. |
Box Office | Yes
No | This question appears in the ticket purchase form in our external box office. This question does not appear in the ticket purchase form in our external box office. |
Reset the answer when transferring a pass | Yes
No | The saved answer is deleted when a ticket is transferred. The saved answer remains saved when a ticket is transferred. |
Activation Page | Yes
No | This question appears on the ticket activation form. This question does not appear on the ticket activation form. |
Data Display
Field | Choice | Result |
On Purchase Confirmation | Yes
No | The answers appear on the buyer's purchase confirmation.
For optimal results, the question should be asked before sending the purchase confirmation, i.e. when ordering online or at the box office. The answers do not appear on the buyer's purchase confirmation.
If the question is asked following receipt of the purchase confirmation, choose “No.” |
Upon Validation | Yes
No | The answers appear on the validation device during validation at event entry. The answers appear on the validation device. |
Determine Mandatory And Optional Questions
To configure whether the answer to a question is mandatory or optional for the attendee, go back to the Form tab and then to the Buyer data section.
In the Required column, select :
Yes to all questions that must be answered before validating the ticket;
No to all optional questions.
Warning!
Be Careful With Mandatory Questions And Checkboxes!
If you have a question with a checkbox, set it up properly to avoid confusion.
Examples of checkbox questions that must remain optional:
“Check this box if you have any food allergies.”
Why? Some people don't have food allergies and won't want to check the box.
“Check this box if you are interested in similar events in the future.”
Why? Some people may not be interested and won't want to check the box.
“Check this box if you are a loyalty program member.”
Why? Some may not be members of such a program and may not want to check the box.
Watch Out For Negation!
Avoid negative questions with yes-or-no answer choices. This could confuse attendees and the interpretation of the data received.
Examples of negative questions to avoid with a yes-or-no answer:
“Wouldn't you like to reserve a parking space?”
Why? A “yes” could mean that the person doesn't want to reserve, making interpretation confusing.
“Wouldn't you like to be informed about future festival events?”
Why? A “yes” could mean both interest in future events and disinterest.
Would you prefer not to receive alerts about programming changes?
Why? A “yes” could mean they want to receive alerts about programming changes or don't.
Where Can See the Attendees' Answers?
You have two options for accessing this valuable data:
Via the Buyer Data module in the Marketing section;
Customize the data model in the Buyer Data module of the Marketing section.
Select the same questions asked in the ticket activation form. You can then view all the answers received.
Via your event’s Form tab.
You can view the information on your event's Form tab. Click on the pie-shaped icon next to each question, and you're done!
Do you have any other questions about setting up e-ticket activation?
Contact us at organizer@thepointofsale.com, and we'll get back to you as soon as possible.