Thepointofsale.com offers the following options for monitoring and audience analysis tools:

Google Analytics is a free online tool for web analytics. It provides key performance indicators and statistics on websites. Google Analytics is the most used web analytics tool in the world. You can, among other things, see the number of people who view your event page, how many of them have purchased tickets, average length of page visits, traffic sources, etc.

Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your Facebook ads by following the actions that visitors take on your event page. You can, among other things, find new customers, target people more likely to buy, and measure the results of your ads.
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With Google Tag Manager, no need to add elaborate tracking codes, everything is done from this free interface. Simply indicate the type of tags that you want and when you want them to activate to gather addtionnal data. Among other things, you will be able to see the number of clicks on your products, the products removed from the shopping cart, the withdrawal of purchase, etc.

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