Marketing & Promotions

Learn How to Drive More Buyers to Your Events with Promotions and Ads

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19 articles in this collection
Written by Geneviève Têtu, Julie Lebel, Émilie Lavoie and 3 others

Personalized Gift Cards

Written by Stéphanie Dufour
Updated over a week ago

Marketing Advices

What is white labelling and what aspects of the platform does it apply to?

White label service on shopping cart, purchase window, basic emails, viewing page, streaming link, and more.

Written by Maxim Godbout
Updated over a week ago

How do Keywords Work on the Platform (SEO)?

Keywords, SEO, referencing, Search Engine Optimzation

Written by Émilie Lavoie
Updated over a week ago

Advertising

What is the Marketing and Advertising Offer of Thepointofsale.com?

Digital marketing strategy, web banners, newsletters, social media, blog, graphic design, and more!

Written by Émilie Lavoie
Updated over a week ago

How to Display an Ad on Thepointofsale.com

Advertise your event with our personalized rotating banner service. Marketing tool, advertisements, advertising campaigns.

Written by Geneviève Têtu
Updated over a week ago

How to Display Your Event on our Media Partner's Websites

Advertise, promote and share your event in the media.

Written by Julie Lebel
Updated over a week ago

Promotions

How to Create a Promotion

Understanding the Promotions Module, Types of Promotions available

Written by Geneviève Têtu
Updated over a week ago

How to Create a 2 for 1 Promotion

Detailed steps to create a 2 for 1 promotion

Written by Geneviève Têtu
Updated over a week ago

How to Duplicate a Promotion

Step by step guide to create and duplicate multiple promotions

Written by Geneviève Bélanger
Updated over a week ago

How to Create a Promotion at 0$

How to create promotions giving free tickets.

Written by Geneviève Têtu
Updated over a week ago

How to Create a Promotion Where the Xth Ticket is Free

Motivate your customers to buy multiple tickets by giving them a free one.

Written by Geneviève Têtu
Updated over a week ago

How to Create a Promotion With Discount When Buying X Tickets

Percentage, Fixed price, Discount, and more.

Written by Geneviève Têtu
Updated over a week ago

How to Create a Promotion with Different Discounts Depending on the Number of Tickets

For example: Buy 2 tickets and get 10% off, buy 3 and get 20%, or buy 4 and get 30%

Written by Geneviève Têtu
Updated over a week ago

Emails

How to Send an Email to Your Ticket Buyers

Contact, inform and massively send e-mails to your ticket buyers.

Written by Geneviève Têtu
Updated over a week ago

Analytics Tools

What Monitoring and Audience Analytics Tools are Available?

Google Analytics, Google Tag Manager, Pixel Facebook, SEO

Written by Émilie Lavoie
Updated over a week ago

What is Google Analytics Tracking Code?

How to link the information collected on our site, your shopping cart and your widget to Google Analytics.

Written by Émilie Lavoie
Updated over a week ago

What is Facebook Pixel?

Written by Émilie Lavoie
Updated over a week ago

What is Google Tag Manager? How can I use it?

How to collect more data than regular monitoring tools for experienced people

Written by Émilie Lavoie
Updated over a week ago

Automatic Subscription to your Mailchimp Mailing Lists

How to Automatically Add Buyer's Emails to Your Mailchimp Newsletter Lists

Written by Geneviève Bélanger
Updated over a week ago